Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear. Their primary objective is to enable growth. This means aligning the market narrative, customer and supplier value with brand image to effectively resonate with target markets, customers, and employees. By ensuring that all these elements work in sync, Roger and his team at Matrix strive to create a compelling and cohesive strategy with impact.

And, when we asked Roger about a recent campaign or initiative which was organized under his leadership he shared – “Matrix is going through a period of accelerated and sustained growth at over 25% YoY.  This growth has to date been largely organic but this year we’ve embarked on an acquisitive strategy to further bolster the sustained organic growth that we’re experiencing” He continued – “Part of our growth enablement is a subtle repositioning of the business, to more accurately articulate our services, the stakeholders we serve and our overarching purpose of “Connecting People To Work”.

Moreover, Roger Clements recognizes that marketing plays a vital role in enabling the company’s success. He firmly believes in fostering strong business partnerships across customer-facing and non-customer-facing functions. Roger understands that achieving true brand impact requires a delicate balance between internal brand advocacy and external brand resonance. His team works diligently to ensure consistency and authenticity in both internal and external brand messages on a daily basis.

To achieve these goals, Roger and his team start with a fundamental principle: understanding. They prioritize understanding their customers, markets, suppliers, and workers. By gaining deep insights into current and emerging challenges, they position themselves as custodians of value; value to stakeholders in the marketplace, supporting internal teams in effectively relating to and connect with the value proposition. He emphasizes the importance of achieving authentic fluency and passion in communicating the value Matrix offers to customers and the broader market.