Robert SEREC

Chief Executive Officer, White Hydrogen Coalition

Robert SEREC

Chief Executive Officer, White Hydrogen Coalition

There has never been a greater pressing need for sustainable and clean technological solutions. The necessity for the general public to adopt environmentally friendly technology has become critical given the rising concerns about climate change and the urgent need to minimize our carbon footprint. Accepting these developments not only unlocks the door to a greener, healthier planet, but also to a better, more sustainable future for present and future generations.

The White Hydrogen Coalition is at the vanguard of this crucial movement, driving the charge to hasten the shift to clean technology solutions. Their commitment to advancing the wider adoption of ecologically friendly practices, with a focus on the Low-Temperature Conversion (LTC) procedure, is at the core of their goal. This innovative method of producing hydrogen promises to transform the energy landscape and signals a paradigm shift in humankind’s overall strategy to fighting climate change.

Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization, and has been the driving factor in determining the coalition’s course towards a sustainable future because of his enthusiasm for sustainability and comprehensive awareness of the necessity of clean technology. Under his direction, the coalition has achieved great success in establishing alliances, encouraging innovation, and promoting the adoption of clean technology solutions throughout various industries.

From the Scratch

Robert SEREC grew up surrounded by Slovenia’s breathtaking scenery and acquired a deep love of travel and different cultures. He was profoundly impacted by his vast travels throughout the European Union, the far reaches of the East, including China, Hong Kong, and Singapore, as well as his experiences on the west coast of the USA and in the MENA region, particularly Djibouti. Robert couldn’t help but realize the shared impact of climate change disasters and the expanding waste affecting countries, regardless of social status, when he saw the dramatic disparities in riches and growth set against poverty.

Robert carefully worked his way up the corporate ladder after starting out as an apprentice, motivated by his love of technology and desire to take on more responsibility. But despite his constant dedication, he ran into a glass ceiling that prevented him from progressing further in his job. Unfazed, he made the decision to alter directions and pursue a career as a CEO in an effort to actually contribute to and promote change.

Robert’s journey as a CEO took an exceptional turn when he played a pivotal role in successfully turning around a dairy business, igniting his fervent thirst for knowledge and a deep desire to contribute to a cleaner world. Frustrated by greenwashing practices, he yearned for a more meaningful and sustainable approach to making an impact.

As a result of these considerations, Robert SEREC founded the White Hydrogen Coalition, demonstrating his commitment to promoting clean technology solutions. He accepted his entrepreneur role and saw the enormous potential of hydrogen technology and its ability to change industries and promote sustainable development. Robert brought together like-minded individuals under the umbrella of the coalition, all of whom shared the idea of creating a better, cleaner society, with his experiences and abilities at the lead.

Robert SEREC hopes to lead a transformational movement through the White Hydrogen Coalition that breaks through geographical and social barriers while promoting creativity, cooperation, and just solutions. Robert is unwavering in his desire to create a greener, more sustainable future where environmental practices take the place of trash and calamities have less of an impact on society. Although his journey is far from complete, he continues to push the envelope of what is possible with each venture, creating a lasting legacy for future generations.

As the CEO and Founder

Having demonstrated his remarkable talent for reviving a struggling business from the edge of bankruptcy, Robert SEREC remained steadfast in leveraging his digital expertise to embark on a series of successful projects. The triumph of these endeavors further fueled Robert’s drive to excel, leading to an even greater understanding and consciousness of climate change, emissions, and the influential role individuals in positions of power can play in effecting significant change.

Robert’s curiosity prompted him to investigate the worlds of cryptocurrencies and blockchain technology as he dug deeper into the digital world. He quickly put up a committed team to investigate the possible uses of blockchain and cryptocurrency with a real-world use case since he was intrigued by the possibilities they offered. So, in November 2020, the White Hydrogen Coalition’s idea was born. It started off as a simple discussion club, but thanks to a solid foundation and relentless dedication, it swiftly developed into a viable business concept.

Despite the fact that some people joined the coalition with the intention of “getting rich quick,” those who were unable to follow through on their promises left, leaving a core group dedicated to the coalition’s objective. Robert and his team contacted numerous companies across the world in an effort to locate the best technology to support their goal. Eventually, fortune was on their side, and they formed alliances with the ideal technology suppliers, paving the way for the expansion of the White Hydrogen Coalition.

Robert’s journey as a visionary leader has been marked by his transformative abilities, propelled by a keen sense of environmental responsibility and an unwavering commitment to making a positive impact on the world. With each step forward, Robert SEREC and the White Hydrogen Coalition move closer to realizing their shared vision of a cleaner and more sustainable future.

When asked about his pivotal role in advancing the mission of the White Hydrogen Coalition, Robert SEREC enthusiastically replied, “My main contribution lies in bringing together the ground-breaking concept of converting plastic and organic waste into White hydrogen and energy, setting us on a path towards the realization of our vision,”. He went into further detail about the importance of this real-world technology that efficiently converts organic and plastic trash into valuable resources including White Hydrogen, methane, power, and heat. Utilizing state-of-the-art blockchain technology guarantees complete transparency and traceability of waste quantities and products. This, along with the utility of the WH2C token, results in a comprehensive and creative solution.

Plans going Down the Line

The White Hydrogen Coalition sees itself running as a DAO (Decentralized Autonomous Organization) for ten years, managing more than 200 plants. These cutting-edge facilities will be able to efficiently handle more than 1 million tons of plastic garbage each year, turning it into useful resources. The coalition’s ambitious goal is to produce enough hydrogen to fuel a fleet of at least one million hydrogen-powered vehicles.

Robert SEREC underlined the value of having a clear vision while discussing this future outlook, especially in the lack of a crystal ball. The White Hydrogen Coalition is steadfastly committed to innovation and advancement and is making great efforts to bring about this significant and sustainable future.

All in all, Robert also spoke about a few milestones he looks forward to achieving in the days to come, which he highly looks forward to accomplishing at the end of this year itself. Among which few smaller LTC plants connected to the White Hydrogen Platform with a marketplace where supply and demand authorities can meet, and where users with superb UX could register and verify their accounts respecting compliance with the KYC and AML. Robert also is planning on growing partnerships by launching a marketing campaign at the end of this year and also maybe listing WH2C tokens on a few exchanges in the first half of 2024.

Knowing Robert SEREC

Having earned a prestigious MBA degree from IMD Lausanne, Switzerland, one of the world’s top business schools, Robert SEREC acquired comprehensive knowledge encompassing global markets and insights into various cultures. Throughout this period of intensive education, he immersed himself in a wealth of learning experiences, equipping him with a profound understanding of international business dynamics and diverse cultural nuances.

Robert, being highly enthusiastic about global macro and geopolitics, as well as blockchain, crypto, hydrogen, and energy, finds these fields shaping his perspective on growing and developing the business model and strategy for the White Hydrogen Coalition’s future. He recognizes that merely talking about sustainable practices is no longer sufficient; action and tangible commitments are now the new norm. The concept of greenwashing, where companies falsely claim environmental responsibility, has significantly impacted market players in recent years, prompting a growing awareness of the urgent need for genuine sustainability measures.

He acknowledges that a sudden, complete shift from fossil fuels to electricity is not currently a feasible or sustainable option. Instead, Robert advocates for a balanced approach of gradually reducing fossil fuel reliance while simultaneously embracing sustainable energy sources. He believes that combating climate change requires a collective effort and should not be left solely to activists but rather be embraced by individuals according to their capacities and possibilities.

On a personal level, Robert’s passion for mountains and nature leads him to thoroughly enjoy hiking. He also finds solace in long walks, occasional cycling, and regular meditation. Beyond the physical activities, Robert is an avid reader with a diverse range of interests, including topics such as astrophysics, sociology, poetry, and fiction. He also takes pleasure in indulging in cultural experiences, attending opera and theater performances, which enrich his appreciation for the arts.

Engaging in these activities brings Robert a profound sense of relaxation and helps him manage stress effectively. Additionally, these pursuits contribute significantly to his personal growth and development, shaping him into the person he is today. Robert firmly believes in the idea that continuous learning is essential, as it is the key to ongoing growth and making positive contributions to the community. For him, stagnation in learning marks the beginning of the end, and he is committed to constantly expanding his knowledge and enriching his understanding of the world around him.

Company
White Hydrogen Coalition

 

Management

Robert SEREC
Founder and CEO

 

Description

The White Hydrogen Platform will allow energy producers, distributors and traders to engage in local or global transactions of clean energy source, monetising the technology provided by the White Hydrogen Coalition.

Read Magazine

View more profiles

Burns Virtual Psychological Solutions prioritizes a meticulous approach with each patient, emphasizing quality over quantity.

Earth Retention captured Malia's attention due to the opportunity to address real challenges and implement meaningful changes within the company.

Grace's involvement in implementation projects for strategic clients sparked her interest in the "Field Organization," where she ...

Carina and her staff are essential components of a worldwide family, having joined Hosts Global with pride.

Angela Cherry firmly believes that as long as one is alive, there are endless opportunities for learning and self-improvement.

Beyond her professional avatar as a Boss Woman, Margot is a hardcore pleasure seeker at heart. Anything which guides her away from the mundane way of life,

Valerie Berthereaux feels incredibly fortunate to have a loving and supportive family and friends. Her two children bring her immense pride,

Balancing her personal life with her role as a transformative coach, Jennifer practices what she teaches. She remains true to her values, recognizing the essential.

Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing.

Committed to both personal and professional development, Paula prioritizes continuous learning to enhance her performance and capabilities.

With a steadfast vision for advancing along this path, Winnie sought counsel from seasoned entrepreneurs.

Renée Dobos has a profound personal connection with the transformative power of education.

From a young age, Christine McGuire drew inspiration from her parents' strong work ethic.

Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm,

In his daily pursuit, James focuses on incremental success, acknowledging that small achievements compound over time.

Frank and his team’s philosophy is to treat the rest of the organization as their clients, and themselves as a key service provider to the company.

At Doppelmayr, Daniela Guerrero has emerged as a trailblazer in this movement.

He progressed with his life obtaining an education in the field of Accounting and Commerce at Deakin University.,

As a young cross-country skier, Viktoria traveled extensively during weekends for competitions across Finland.

Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five.

Ms. van Teeffelen's early years were truly remarkable, marked by her upbringing as an expatriate child.

Nicole Mauthe was born in November 1978 in a small village in Bavaria, Germany, as the daughter of a carpenter and a technical draughtswoman.

Born and raised in Vienna, Austria, Nicole Lehrer's upbringing already shaped her groundwork for her future mission.

Born in Little Rock, Arkansas, Amber entered the world to a courageous teenage mother who believed that entrusting her child to a more prepared family was the best course of action.

Amidst the vast digital highways of submarine cables, a standout luminary emerges in the exciting world of modern telecommunications.

Persuaded by her experience, Laurel Sim decided to partner with Taleo during a crucial point in her career.

The expertise and guidance of CTOs are vital for companies as they navigate the complexities of the modern digital era.

Luke Marchant stated that his love of technology was sparked at a young age while reflecting on his journey.

Caio Almeida, a pioneer in the field of creative technology, serves as the Chief Technology Officer of OPTO CREATIVE LAB INC.

Tristan McKinney envisions a future for Sofi Exploration that encompasses relentless growth and adaptability.

Being that person who was always interested in sports since his early years, Mike Edwards was appointed as a red shirt for his University Basketball team.

In his role as COO, Kevin has been involved in various aspects, from overseeing expansions into new territories to crafting employee benefit plans.

Dominic Haas leads a youthful and dynamic team at Legacy Network, setting the tone for a culture steeped in growth and entrepreneurial mindset right from inception.

The crucial role played by specialty pharmacy has never been more evident in a time of unheard medical discoveries.

In recent years, there has been an incredible growth in the number of high-quality real estate firms operating worldwide.

During her tenure at the Firm, Ana has assumed diverse roles, finding particular fulfillment through her active participation.

There are many opportunities and challenges that come with working as a Banking Client Partner.

Ana O. Ramirez has vital direct knowledge of the particular requirements of Rhisco’s target market.

As the Director Principal Alison ensures that the workspace is a testament to their ...

Beyond her work at Bonjour et co., Alexandra Kemp leads a social and active lifestyle.

Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization.

Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days.

Under Gert J. Roselt’s leadership, Probe Integrated Mining Technologies has successfully built a dynamic team and a robust network.

Technology offers limitless prospects for Daniel Pizon, a tech fanatic driven by an insatiable quest for innovation and progress.

Scott Berry assumes responsibility for overseeing the agency's service offerings and pricing strategies.

Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear.

In his marketing strategy, Ori Matarasso places a strong emphasis on executing campaigns at a very specialized level.

Lars feels incredibly privileged to be a member of a remarkably prosperous company that has experienced extraordinary achievements in recent times

Frank Huang has been a valued member of Genesis Wealth Management since 2020.

As the CMO of RSA-Cannabis, Dylan Mulders has positioned the company as a Registered Financial Service Provider catering to the cannabis industry in Africa and soon globally.

Benedikt Grass, who holds the position of Chief Marketing Officer (CMO) at PassportCard Deutschland GmbH.

Ms. Lee, operating as the current Chief Marketing & Development Officer at CareSTL Health, has an impressive background that reflects her skillset.

A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead.

Allan can easily be described as a serial entrepreneur, constantly devising novel solutions to various problems

Alexander Koenig started his career as a consultant at the Boston Consulting Group (BCG) and McKinsey & Co.

As the Managing Director, Mr. McKenna sees himself as a coach who motivates and inspires others.

Prudence Masako faced numerous challenges during her career, but two stood out.

As a co-founder, Ms. Lauren’s main objectives include staying abreast of the latest developments and trends in the education industry.

As a young adult fresh out of college, Kathi Klawitter was eager but unsure of her path.

Anna-Maria Hoffmann oversees the company's efforts to satisfy the mass of orders despite the exclusive and restrictive distribution of the luxury industry.

As a female leader and the CEO of censhare, Esther Donatz believes in creating an environment where all women have the opportunity to succeed.

Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals.

Yeliz Kalafat's leadership in financial management has been instrumental in driving the company's growth and success.

As the Group CFO for the NIRAS Group, Ms. Christensen is tasked with overseeing the group support functions, including Finance, IT, People Development, and Communication.

Nicolas Dupont ensures that all the lodges and activities in Vaolo’s inventory have undergone a rigorous 15-point evaluation process and have received certification and labeling.

As the Chief Financial Officer, one of Lee’s primary responsibilities is to oversee OnlyFans vast payments network and manage its financial risk exposures.

Henriksson has been with Eton Shirts since 2019 and has been instrumental in leading the brand's financial strategy, driving growth, and implementing operational changes.

As CFO, Couture has been instrumental in overseeing the financial operations of the company, implementing cost-saving measures, and driving profitable growth.

Nadir Causholli has distinguished himself as a dynamic and forward-thinking leader, propelling CFO Pharma to new heights of excellence.

As the CEO of Aparavi Software, Gregor Bieler is leading the company towards change by emphasizing the importance of data management in today's business landscape.

Making remarkable contributions to the software industry, today women leaders are managing some of the most innovative and successful software companies .......

Dr. Eric Leire, the CEO of Genflow Biosciences, is one such leader. He dedicates himself to the development of novel gene-based therapeutics targeting the aging process in dogs and humans.

Vladimir Stulančák venture into this field started in the year 2009, when he was looking for a change from the automotive industry, where he had served for a good amount of time.

Just like any other entrepreneur, for Chris - starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life.

Richard Sarti heads the operations at NODES as the CEO, who is known for his quick yet effective decisions

Dr. Marine Hadengue grew up in the Caribbean Islands and spent more than 15 years residing in Canada and the United States before relocating to the South of France.

A leader in the field of software development should possess a diverse range of skills and qualities to stay ahead in the highly competitive market.

Delmar Assis, who as the CEO of DRZ Corporation is converting regular companies to well-performing data-driven companies. Since its inception - DRZ has made a commitment to transform data....

Peter Nagy is focusing on creating outstanding RPG games, which aligns with his long-standing dream of creating immersive fantasy worlds and adventures.

Edwin Elias is the current Chief Executive Officer of Morupule Coal Mine (MCM) - Botswana, which has a rich history of over 40+ years. The mine currently runs both the underground and opencast operations...

The Entrepreneur's Source (TES) has been the sole Career Ownership Coaching organization for more than 38 years, offering education, awareness, and discovery to countless individuals in...

Professor Petro Terblanche has a successful track record in the strategic and operational management of technology intensive organizations.

Martha Shwartz is a founding partner of Martha Shwartz Partners (MSP), a leading international design practice whose work focuses on regenerating, activating and beautifying natural sites and urban centers.

As the current Vice President and an Executive Board Member of UDN Group, Ms. Cynthia Huang has earned a name for herself as a manager who is more of a friend and a guide to all her colleagues and subordinates.

As the CEO of a non-profit charitable organization called The Open Doors, which for 25 years has been working relentlessly towards helping those individuals and families who find themselves vulnerable in situations,

Ms. Isabel is a strongly passionate individual who leads by example striving to make an impact on teams, business performance and ultimately and most importantly, she says, for patients.

As the CEO of Horizon Empowers, Gretchen Villegas works relentlessly to identify and cater to the unique needs of each individual child within their care, guiding them through the rescue-restore-empower framework.

As the Chief Marketing Officer of ABBYY, Ms. Lukianchuk is the main person in charge of accelerating its growth, well-focused towards exponential business impact.

The CEO and the Founding-Partner of Olympus Marketing, it was always Diana Muniz-Lebrun’s passion to create something that she is really interested in, and in this very pursuit Olympus Marketing was started.

Denise Schuster is a prominent figure in the logistics industry, known for her exceptional leadership and expertise in the field. Schuster has made significant contributions to the industry.

As the Co-Founder & CEO of PitchSee, Nataša Đuričić displays tremendous vigor, passion and support, helping several businesses grow in their own space, and prove their mettle of innovating and outperforming.

Adriana Vadillo currently leads Global Computing, managing the operation and sales, working in the field to identify needs and translate them into business opportunities.

Annie Liao Jones’ story as a capable women leader in marketing, began on these very lines, serving as the Founder and CEO of Rock Candy Media.

Margo attributes the successful resurgence of SEAVIEW LEARNING to her team, Kathryn “Miss Kat” Oteri and Daniel Badger.

Juliet La, the 21-year-old Marketing Director, as she narrates her real-life story about turning adversity into opportunity.

A female chemical engineer with two Master’s degrees, a certified Executive Coach and Emotional Intelligence practitioner, a former Fortune 50 executive.

Jennifer Libby is an outpatient psychotherapist of 20+ years who treats a variety of ages but specializes in adolescent mental health.

When her theater school colleagues told Margaret Keymetian Ng to ‘break a leg’, little did she know that one day she would literally do so and that her fortunes would change for the better.

The Montessori Group is an international organisation with social impact at its heart.

Brenda Wunsch is the Co-CEO of Sapphire RCMS, LLC. Working for the health care company since March 2020,