Just like any other entrepreneur, for Chris – starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life. As a bootstrapped venture, managing costs and cash flow has been a challenge, and raising financing has been a crucial step. Despite these obstacles, the positive response from retailers, press, and clients has been remarkable. Nevertheless, building a clientele and expanding the business requires time and patience. In the face of these difficulties, Chris remains steadfastly optimistic and resolute, relying on my unwavering determination and courage to push through and succeed.

When Chris was asked how ATWATER stands out when compared to its competitors, he shared – “The main distinguishing factor is the extensive knowledge and expertise that goes into creating each product. Drawing from over 30 years of experience in the beauty industry, including positions at CHANEL, Bobbi Brown, and Kiehl’s USA, I carry forward my  wealth of knowledge in skincare and men’s grooming”. Adding to his above statement, he continued – “ATWATER’s products are formulated with high-quality, clean ingredients that focus on brightening the skin and promoting overall skin health. Our products are designed to feel weightless, comfortable, and non-intrusive, allowing users to move through their day without distraction”. Through the conversation Chris also spoke about how since their launch, ATWATER has received a significant amount of repeat business from satisfied clients who appreciate the effectiveness and pleasure of using their products.

The most rewarding part of launching ATWATER, from Chris Salgardo’s perspective, has been the positive response from customers towards the company’s formulas. As someone who hasn’t led product development, he finds it both exciting and challenging. His primary objective is to encourage men to think differently about using skincare products, especially when it comes to fragrance-free moisturizers. ATWATER’s rapidly growing base of loyal customers is proof that they are on the right track. Their Skin Armor Moisturizer is the best-selling product, followed by the Eye Armor eye moisturizer and the Smooth Target shave cream. In addition, ATWATER has won “best of” awards from two major publications for their Moisturizer and Eye Care products, which Chris Salgardo considers a significant achievement and testament to the quality and effectiveness of their products.

As the Founder and the CEO, Chris is available when it comes to helping out all team members and colleagues at ATWATER. Whether meeting with his team or joining Zoom meetings with different retailers, he is always open to suggestions and opinions in pursuit of expanding the brand. Also, as someone who has been in the industry for a long time, he feels good to mentor others and see their own success grow.