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Celina Shi, CMO of OnePlus, highlights the brand’s disruptive spirit and community-centric approach, boasting 35 million active users across 50 global markets. Under her leadership, OnePlus has achieved significant brand awareness, with over one million social media followers and top rankings in Finland and Denmark. Shi teases an upcoming game-changing project: the launch of OnePlus’ first foldable phone, set to redefine the market. Her advice to future leaders: embrace a ‘never settle’ mindset, challenge norms, prioritize consumer feedback, and maintain authenticity.
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