Caroline Alan

Co-Founder & CEO, Category 3 Media Group Inc.

Caroline Alan

Co-Founder & CEO, Category 3 Media Group Inc.

Giving our bodies the nourishment they need is essential in a world where our bodies are the center of our life. This is where companies such as Beam Minerals come in, helping all of us understand that our health is largely dependent on the minerals we consume.


However, reaching this balance is a result of visionary leadership, not merely science. Now for Caroline Alan, Beam Minerals’ CEO and co-founder. Her unyielding passion and indomitable spirit have catapulted Beam Minerals to the forefront of the health and wellness sector. Under her direction, the organization not only understands the need of a diet rich in minerals, but also leads the way in delivering it to empower people on their path to optimal well-being.


Caroline Alan’s leadership is emblematic of a broader movement, showcasing the transformative power of influential women leaders in shaping industries that impact us all. Her vision, coupled with the relentless pursuit of excellence, serves as an inspiration not only for Beam Minerals but for women aspiring to make a profound mark in the world of health and wellness.

Knowing Caroline Alan

Caroline Alan hails from a family with a strong entrepreneurial spirit and a penchant for craftsmanship. From her early years, she was instilled with what she fondly refers to as “Under the Hood Thinking”. Whenever she ventured out with her family, be it in the serene embrace of nature, a lively playground, or a bustling restaurant, her parents made it a point to illuminate the art of creation. This encompassed everything from examining the intricate root system of a tree to marveling at how a daffodil emerged unblemished from the earth’s embrace. Even beneath a restaurant table, the construction and craftsmanship did not escape their scrutiny. They’d take note of how the play of light in a space conjured a particular atmosphere, or engage in playful experiments with leverage and centrifugal forces in a playground.


This unique perspective imbued Caroline with the outlook that the world was not a static entity she merely entered, but a canvas in perpetual creation. A realm where she could actively co-create and leave her mark. It broadened her horizons, rendering any task within her reach. She never viewed anything as beyond her capabilities; instead, she saw a myriad of choices, each vying for her attention and focus.

Embracing Dynamic Creation, Illuminating Change, and Nourishing Life

Caroline Alan openly shared her favorite books, films, and experiences that have profoundly influenced both her personal and professional growth. Two films, “Arrival” and “She Said,” stand out in particular.


“Arrival” instilled in Caroline the belief that each moment holds immense significance, demonstrating that present choices shape both past and future. This perspective led her to perceive her business as a dynamic, ever-evolving entity, much like the logograph featured in the film. She sees it as a living creation, constantly influenced by interactions with the world. On the other hand, “She Said” resonated with her unexpectedly, shedding light on the need to expose unseen societal structures, including misogyny, to pave the way for positive change. The film underscored the importance of introspection and reinforced her commitment to embodying the change she aspires to see in the world.


Regarding the notion of maintaining a healthy work-life balance, Caroline rejects the idea of a rigid division between work and life. Instead, she focuses on crafting a well-rounded, fulfilling existence. This approach centers on nurturing a life filled with joy, purpose, and prosperity, benefitting both herself and those around her.


At the core of this philosophy is Caroline’s daily practice of nourishing all 37 trillion of her cells with plant-based minerals. Beyond this, the cornerstone lies in her steadfast dedication to cultivating healthy relationships, whether with herself, her family, her business associates, her neighbors, or her community.

From Sensitivity to Strength

Caroline Alan reflects on her early years as an exceptionally sensitive child. Recent revelations have shed light on the fact that this sensitivity is deeply ingrained in her DNA. It manifested physically in her struggle with elements like smoke, scents, dust, and certain foods, often resulting in debilitating headaches and digestive issues. Stimuli such as repetitive sounds, loud noises, or visually chaotic environments posed additional challenges, especially within the family dynamic. The absence of tools or a supportive environment to navigate these heightened sensitivities led her into a period of profound teenage depression.


Despite the insular nature of her family system, Caroline discovered an inner reservoir of resilience—an indomitable inner warrior that refused to yield. This inner strength propelled her to seek solutions, knowledge, and pathways toward a more balanced physical, mental, and emotional state. This quest birthed a profound curiosity about the intricacies of the human body, ultimately inspiring her to share her transformative “Ah Hah” moments with the world.


Blessed with a natural affinity for communication, both written and spoken, Caroline’s childhood sensitivity steered her towards the solace of books and reading. Through this, she gleaned the profound impact that precise and evocative descriptions hold in shaping perceptions. This personal fascination, coupled with her early exposure to spatial concepts and art/design perspectives, naturally paved the way for her journey into the realm of marketing communications.

From Tech Titan to Mineral Maven

Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm, once commanded corporate landscapes, orchestrating large-scale software projects while nurturing her two boys. However, in 2011, she hit a critical juncture. Burnout, compounded by a health crisis involving adrenal collapse, gut inflammation, and a barrage of other afflictions left her in a state of disarray. From persistent sinus infections to hypersensitivity, her well-being was far from optimal.


Enter Dan Howard, her co-founder at BEAM Minerals. Through his introduction to plant-based minerals, Caroline’s trajectory changed dramatically. Two months into this mineral regimen, her dentist marveled at the transformation in her oral health. After four months, her Naturopath noted a remarkable revival in adrenal function. Sinus infections, once a seasonal scourge, became a thing of the past. In about eight to nine months, chronic symptoms dissipated, leaving Caroline feeling revitalized. With the exception of Covid, she’s remained untouched by colds or flus for over a decade.


This remarkable turnaround fueled Caroline’s fascination with the profound impact of a mere one-ounce liquid shot on her health. What commenced as curiosity evolved into an in-depth exploration. She delved into disciplines ranging from cellular and molecular biology to quantum biology, biochemistry, and even archeology and soil sciences. Through this relentless pursuit of knowledge, a crystalline realization emerged: mineral depletion underlies myriad chronic illnesses, and efficacious replenishment is the cornerstone of true health.


This epiphany spurred Caroline and Dan to establish their company, driven by a singular purpose — to offer a straightforward and potent solution for individuals seeking to restore vital minerals to their bodies.

Overcoming the Initial Hiccups

Caroline Alan’s journey with BEAM Minerals encountered its share of challenges. Their products, as disruptors, didn’t neatly fit into the standard supplement aisle. Instead, they directed their marketing efforts towards conferences, collaborations with influential health figures in social media, and online sales.


Yet, there was a glaring void in public discourse about minerals. Electrolytes and minerals remained shrouded in misunderstanding. Many existing products, be they pills, powders, or flavored drinks, either proved ineffective or exacerbated mineral imbalances. Some were simply unpalatable, demanding unpleasant tastes or a high daily pill count.


To overcome this, Caroline and her team embarked on a mission to revolutionize the conversation. They meticulously crafted descriptions of mineral replenishment and the efficacy of plant-based minerals. These narratives underwent rigorous scrutiny from experts and scientists, ensuring accuracy. They actively sought out platforms to educate on the pivotal role minerals play in health. No invitation, regardless of group size, was too small.


Understanding that past products often fell short, BEAM Minerals stood out for delivering tangible results. They didn’t just provide supplements; they offered a transformative experience. Early on, they distributed a substantial amount of product, determined to have people experience the benefits, which in turn cultivated lifelong customers. This emphasis on efficacy and real impact became a driving force behind their success.


Also, Caroline has put in extensive effort, much like many entrepreneurs. Throughout the years, she navigated through three different brand names and executed significant pivots in marketing strategies. The company experienced substantial growth and maintained profitability. Emerging from the pandemic, Caroline and her dedicated team emerged even stronger and more loyal. They worked diligently to establish credibility and demonstrate the effectiveness of their products in improving people’s lives. In 2024, the fruits of their labor began to materialize, with opportunities naturally presenting themselves. Caroline is now gaining recognition as an authority in the field of minerals and BEAM Minerals.

Leading with Purpose

Caroline Alan’s journey has undergone a significant evolution. In the early stages, she spearheaded operations, marketing, business development, collaborations, and more. However, with the expansion of their team, Caroline has found exceptional individuals who not only excel in their roles but also share the vision of what minerals signify for humanity and the company’s mission in introducing these products to the world.


These days, her primary goal is to increase public awareness of the significance of minerals obtained from plants, the depletion of minerals, and the necessity of mineral replenishment. Caroline uses her technological expertise to create scalable system design and makes a substantial contribution to the company’s marketing efforts.


In closing, when personally queried about her aspirations for the future at Beam Minerals, Caroline expressed, “Our aim is to propel discussions surrounding mineral depletion, replenishment, and the vital role of plant-based minerals on a global scale.” She went on to emphasize, “Our mission is to reconnect humanity with Mother Earth through the power of plant-based minerals. We’re committed to reaching the widest audience possible and becoming the foremost name in mineral supplements worldwide. To achieve this, we persistently seek out larger platforms to make this dialogue a household topic,” Caroline affirmed.

Category 3 Media Group Inc.


Caroline Alan
Co-Founder & CEO


More than an ad agency, Category 3 is a boutique media group dedicated to supporting voices in the alternative health and wellness industries. We specialize in monetizing podcasts and using our targeted industry knowledge of influencers, competitors, and listeners to optimize your show. Let us leverage our extensive networks and expertise to help you build custom sponsorship and brand strategies, enabling you to reach your target audience and grow your revenues.

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