Veronica Boh

Founder, JOBERNALITY, LTD.

Veronica Boh

Founder, JOBERNALITY, LTD.

Nowadays, the clock ticks louder than anything when it comes to the hiring process. And finding the right candidate who fits both the job description and the company’s unique culture has become just as vital. Enter Jobernality, a new kind of recruitment company that prioritizes personality, work ethics, and preferences. Under the guidance of the forward-thinking Veronica Boh, this revolutionary approach to talent acquisition is changing the game. Thanks to Boh’s vision, companies are rediscovering the perfect employer-employee fit.

Knowing Veronica Boh

Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five. She completed her primary education there, later pursuing her secondary education before relocating to the UK for further studies. Reflecting on her upbringing, Veronica acknowledges, “Looking back, it’s definitely an interesting backstory, and it’s most definitely the reason why I travel a lot.”

In addition to her role as the founder of Jobernality, Veronica is a notable figure in the Malaysian entertainment industry. She actively engages as a musical theater actress and curve model. Beyond her professional pursuits, Veronica’s deep-seated passion for diving drives her to embark on regular dive trips.

 

Throughout her journey, Veronica has had the privilege of encountering numerous inspirational individuals. Among them, two friends she met during her time in Mexico in 2019 left an indelible mark. At a critical juncture when Veronica was grappling with a desire for a career change, they extended their support by lending a compassionate ear and offering invaluable advice. This experience provided Veronica with a multitude of fresh perspectives on her life.

Veronica's Journey: Advocacy, Justice, and Cultural Awareness

Malaysia has a unique brand of multiculturalism that is not only prevalent in society but also in politics. Growing up in such an environment, Veronica believes, has made her very aware of the power of language, understanding, and open-mindedness.

 

Veronica possesses a strong sense of justice and a complete aversion to passing judgment. She traces this inclination back to her own experiences of enduring bullying during her primary and secondary school years. In those formative times, Veronica was the unconventional child who felt like an outsider. This period of her life imbued in her a deep appreciation for kindness and the importance of embracing others. Upon reflection, Veronica recognizes that this is the driving force behind her commitment to championing employee rights and well-being. Witnessing any form of mistreatment is something she finds intolerable.

 

Motivated by a fervent aspiration to leave a positive imprint on the world, Veronica recalls the deliberation she undertook when choosing her field of study. She narrowed down her options to Psychology, Journalism, and Forensic Science. Eventually, she settled on Psychology and Criminology, only to later shift her focus to Politics. Upon completing her undergraduate studies, Veronica earned a partial scholarship to pursue her MSc in International Business.

Towards Jobernality

Veronica’s early career was marked by fortunate opportunities. She embarked on her professional journey as the inaugural team member in a pre-seed startup, swiftly ascending to the role of People Operations Manager within a year. In this capacity, she orchestrated the establishment of numerous remote teams spanning across the United States and Mexico. Subsequently, Veronica transitioned to a parallel role at a private bank, where she spearheaded the creation of the first Gig Workforce within the Malaysian banking sector. Through these experiences, she garnered extensive knowledge in HR processes and adeptly honed her skills in people management.

 

In her personal observation, Veronica noted a prevalent challenge: many talented individuals struggle to effectively market themselves as prospective candidates. She also recognized that traditional recruitment processes have become outdated, originally designed for a generation and circumstances vastly different from the present. Fueled by a determination to revolutionize the sluggish pace of innovation within the HR industry, Veronica made the pivotal decision to leave her position and embark on this transformative journey.

 

Veronica faced a maelstrom of anxiety and difficulties during the early stages of landing a job. She found this time to be energizing rather than depressing. Important insights into their experiences were gained from meeting and interviewing a wide range of job searchers, HR managers, headhunters, recruiters, and disgruntled employees. Notably, Veronica found commonalities in the worldwide recruitment environment, which strengthened her resolve to develop a comprehensive solution that tackles these problems from both ends of the spectrum, starting at the beginning of the hiring process.

 

Yet, assembling the right co-founding team proved to be a formidable task, and bootstrapping such an endeavor presented its own set of difficulties. At times, this endeavor took a toll on Veronica, but she managed to extricate herself from moments of negativity and press on. Reflecting on her journey, she now expresses, “Presently, we are on a positive trajectory with an exceptional team, and I have unwavering confidence in our direction. I hold enduring gratitude for the hurdles I encountered, as they were rich learning experiences.”

Pioneering User-Centric HR Solutions

Veronica is currently collaborating closely with her COO to secure investments, while also actively engaged with her CTO in the development of their MVP. Looking ahead, she envisions maintaining direct engagement with Jobernality’s user base, encompassing both job-seekers and recruiters. Her unwavering belief in a user-centric approach to product development is a guiding principle she aims to champion throughout the company’s growth.

 

In its nascent stage, Jobernality is positioning itself as a recruitment platform targeting issues that have downstream effects on subsequent HR processes. Veronica foresees Jobernality evolving into an all-encompassing HR solution, designed to address challenges prevalent in every stage of HR operations.

 

Although the venture began in Western Europe, Veronica’s ambition extends to global expansion, particularly in regions where access to up-to-date HR technology solutions may be limited. This aspiration reflects her commitment to democratizing access to innovative HR solutions on a global scale.

Advice for Aspiring Recruiters

In response to our request for advice aimed at aspiring entrepreneurs poised for success, Veronica readily shared her insights. She emphasized the significance of introspection based on personal job-seeking experiences. Veronica pointed out that the recruitment and talent acquisition industry is inherently human-centered, providing ample opportunities to glean valuable insights. Given that nearly everyone has encountered both perspectives in this dynamic, Veronica encourages the practice of seeking out and attentively absorbing the narratives of others. This, she asserts, is the genuine path to comprehending the intricacies of the human experience in this field.

Company
JOBERNALITY, LTD.

Management

Veronica Boh
Founder

Description

Leverage the power of artificial intelligence and automated processes to enhance your recruitment process. Our platform provides valuable resources and guidance, ensuring a seamless experience from start to finish.

Read Magazine

View more profiles

Paul is the executive sponsor for the Customer Operations department, where, together with the team

On the strategic level, Monica engages with several exciting projects and initiatives that align with FATH visions for the future....

Her current focus lies in mentorship, alongside her passion for strategizing and business development.

Noëlle Demole's perseverance and dedication to bringing about social change are shown by her path to founding EGIDAYS.

Michelle Fiegehen, an Australian senior director currently based in the Philippines, leads and develops Yempo’s operations.

As the Global Communications Director at Kushki, Eva oversees all internal and external communications

Cindy Eggleton values relationships deeply, dedicating much of her time to friends and family. She has a passion for art and unique local businesses..

Complete Framing Solutions stands out from the competition due to its comprehensive approach to construction.

Sally Estlin embraces a powerful mantra guiding her through life's ebbs and flows: Let go, Step up, and Be more.

Tara Home Consulting distinguishes itself by not only advising on what needs to be done or which software to buy but by deeply integrating into the client's company.

Rick also believes that successful collaboration entails active engagement, empathy, accountability and a readiness to work towards common objectives.

In his role as CFO of Purple Brand, Jonathan Melegrito leads both the Finance and People & Culture teams

Beyond his professional pursuits, Jesse's passion for speed and racing defined much of his youth.

Beyond his professional pursuits, Jesse's passion for speed and racing defined much of his youth.

Jack Sharp oversees every aspect of Progressive Screens, from product design to nurturing the company culture.

Fiona Cho always had a unique and deep personal connection towards the company.

Burns Virtual Psychological Solutions prioritizes a meticulous approach with each patient, emphasizing quality over quantity.

Earth Retention captured Malia's attention due to the opportunity to address real challenges and implement meaningful changes within the company.

Grace's involvement in implementation projects for strategic clients sparked her interest in the "Field Organization," where she ...

Carina and her staff are essential components of a worldwide family, having joined Hosts Global with pride.

Angela Cherry firmly believes that as long as one is alive, there are endless opportunities for learning and self-improvement.

Beyond her professional avatar as a Boss Woman, Margot is a hardcore pleasure seeker at heart. Anything which guides her away from the mundane way of life,

Valerie Berthereaux feels incredibly fortunate to have a loving and supportive family and friends. Her two children bring her immense pride,

Balancing her personal life with her role as a transformative coach, Jennifer practices what she teaches. She remains true to her values, recognizing the essential.

Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing.

Committed to both personal and professional development, Paula prioritizes continuous learning to enhance her performance and capabilities.

With a steadfast vision for advancing along this path, Winnie sought counsel from seasoned entrepreneurs.

Renée Dobos has a profound personal connection with the transformative power of education.

From a young age, Christine McGuire drew inspiration from her parents' strong work ethic.

Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm,

In his daily pursuit, James focuses on incremental success, acknowledging that small achievements compound over time.

Frank and his team’s philosophy is to treat the rest of the organization as their clients, and themselves as a key service provider to the company.

At Doppelmayr, Daniela Guerrero has emerged as a trailblazer in this movement.

He progressed with his life obtaining an education in the field of Accounting and Commerce at Deakin University.,

As a young cross-country skier, Viktoria traveled extensively during weekends for competitions across Finland.

Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five.

Ms. van Teeffelen's early years were truly remarkable, marked by her upbringing as an expatriate child.

Nicole Mauthe was born in November 1978 in a small village in Bavaria, Germany, as the daughter of a carpenter and a technical draughtswoman.

Born and raised in Vienna, Austria, Nicole Lehrer's upbringing already shaped her groundwork for her future mission.

Born in Little Rock, Arkansas, Amber entered the world to a courageous teenage mother who believed that entrusting her child to a more prepared family was the best course of action.

Amidst the vast digital highways of submarine cables, a standout luminary emerges in the exciting world of modern telecommunications.

Persuaded by her experience, Laurel Sim decided to partner with Taleo during a crucial point in her career.

The expertise and guidance of CTOs are vital for companies as they navigate the complexities of the modern digital era.

Luke Marchant stated that his love of technology was sparked at a young age while reflecting on his journey.

Caio Almeida, a pioneer in the field of creative technology, serves as the Chief Technology Officer of OPTO CREATIVE LAB INC.

Tristan McKinney envisions a future for Sofi Exploration that encompasses relentless growth and adaptability.

Being that person who was always interested in sports since his early years, Mike Edwards was appointed as a red shirt for his University Basketball team.

In his role as COO, Kevin has been involved in various aspects, from overseeing expansions into new territories to crafting employee benefit plans.

Dominic Haas leads a youthful and dynamic team at Legacy Network, setting the tone for a culture steeped in growth and entrepreneurial mindset right from inception.

The crucial role played by specialty pharmacy has never been more evident in a time of unheard medical discoveries.

In recent years, there has been an incredible growth in the number of high-quality real estate firms operating worldwide.

During her tenure at the Firm, Ana has assumed diverse roles, finding particular fulfillment through her active participation.

There are many opportunities and challenges that come with working as a Banking Client Partner.

Ana O. Ramirez has vital direct knowledge of the particular requirements of Rhisco’s target market.

As the Director Principal Alison ensures that the workspace is a testament to their ...

Beyond her work at Bonjour et co., Alexandra Kemp leads a social and active lifestyle.

Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization.

Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days.

Under Gert J. Roselt’s leadership, Probe Integrated Mining Technologies has successfully built a dynamic team and a robust network.

Technology offers limitless prospects for Daniel Pizon, a tech fanatic driven by an insatiable quest for innovation and progress.

Scott Berry assumes responsibility for overseeing the agency's service offerings and pricing strategies.

Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear.

In his marketing strategy, Ori Matarasso places a strong emphasis on executing campaigns at a very specialized level.

Lars feels incredibly privileged to be a member of a remarkably prosperous company that has experienced extraordinary achievements in recent times

Frank Huang has been a valued member of Genesis Wealth Management since 2020.

As the CMO of RSA-Cannabis, Dylan Mulders has positioned the company as a Registered Financial Service Provider catering to the cannabis industry in Africa and soon globally.

Benedikt Grass, who holds the position of Chief Marketing Officer (CMO) at PassportCard Deutschland GmbH.

Ms. Lee, operating as the current Chief Marketing & Development Officer at CareSTL Health, has an impressive background that reflects her skillset.

A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead.

Allan can easily be described as a serial entrepreneur, constantly devising novel solutions to various problems

Alexander Koenig started his career as a consultant at the Boston Consulting Group (BCG) and McKinsey & Co.

As the Managing Director, Mr. McKenna sees himself as a coach who motivates and inspires others.

Prudence Masako faced numerous challenges during her career, but two stood out.

As a co-founder, Ms. Lauren’s main objectives include staying abreast of the latest developments and trends in the education industry.

As a young adult fresh out of college, Kathi Klawitter was eager but unsure of her path.

Anna-Maria Hoffmann oversees the company's efforts to satisfy the mass of orders despite the exclusive and restrictive distribution of the luxury industry.

As a female leader and the CEO of censhare, Esther Donatz believes in creating an environment where all women have the opportunity to succeed.

Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals.

Yeliz Kalafat's leadership in financial management has been instrumental in driving the company's growth and success.

As the Group CFO for the NIRAS Group, Ms. Christensen is tasked with overseeing the group support functions.

Nicolas Dupont ensures that all the lodges and activities in Vaolo’s inventory have undergone a rigorous 15-point evaluation process

As the Chief Financial Officer, one of Lee’s primary responsibilities is to oversee OnlyFans vast payments network and manage its financial risk exposures.

Henriksson has been with Eton Shirts since 2019 and has been instrumental in leading the brand's financial strategy

As CFO, Couture has been instrumental in overseeing the financial operations of the company, implementing cost-saving measures, and driving profitable growth.

Nadir Causholli has distinguished himself as a dynamic and forward-thinking leader, propelling CFO Pharma to new heights of excellence.

As the CEO of Aparavi Software, Gregor Bieler is leading the company towards change by emphasizing the importance of data management in today's business landscape.

Making remarkable contributions to the software industry, today women leaders are managing some of the most innovative and successful software companies .......

Dr. Eric Leire, the CEO of Genflow Biosciences, is one such leader. He dedicates himself to the development of novel gene-based therapeutics

Vladimir Stulančák venture into this field started in the year 2009, when he was looking for a change from the automotive industry, where he had served for a good amount of time.

Just like any other entrepreneur, for Chris - starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life.

Richard Sarti heads the operations at NODES as the CEO, who is known for his quick yet effective decisions

Dr. Marine Hadengue grew up in the Caribbean Islands and spent more than 15 years residing in Canada and the United States before relocating to the South of France.

A leader in the field of software development should possess a diverse range of skills and qualities to stay ahead in the highly competitive market.

Delmar Assis, who as the CEO of DRZ Corporation is converting regular companies to well-performing data-driven companies.

Peter Nagy is focusing on creating outstanding RPG games, which aligns with his long-standing dream of creating immersive fantasy worlds and adventures.

Edwin Elias is the current Chief Executive Officer of Morupule Coal Mine (MCM) - Botswana, which has a rich history of over 40+ years.

The Entrepreneur's Source (TES) has been the sole Career Ownership Coaching organization for more than 38 years, offering education,

Professor Petro Terblanche has a successful track record in the strategic and operational management of technology intensive organizations.

Martha Shwartz is a founding partner of Martha Shwartz Partners (MSP), a leading international design practice whose work focuses on regenerating,

As the current Vice President and an Executive Board Member of UDN Group, Ms. Cynthia Huang has earned a name for herself as a manager