Celina Shi
Celina Shi
A Multifaceted Marketer with a Passion for Exploration
In this era where every company is striving hard to adapt to the ever-evolving digital space, while also aiming at establishing meaningful relationships with their consumers, the race to stay ahead is endless. And in this pursuit, quality marketing personnel have become the need of the hour, who possess a unique blend of creativity, analytical skills, strategic thinking, and adaptability to drive brand growth and customer engagement.
One individual who stands out as a welcome example in the realm of marketing excellence is Celina Shi, the Chief Marketing Office of OnePlus in Europe. With her visionary approach and comprehensive understanding of the market, Celina Shi has played a pivotal role in establishing OnePlus as a leading smartphone brand globally.
From the Scratch
Celina’s academic achievements showcase her breadth of knowledge and expertise. Holding a graduate degree in Electronic Engineering and an MBA from Henley Business School in the UK, she possesses a formidable educational foundation. Her MBA program, which included a specialization in marketing, provided her with a comprehensive understanding of the entire spectrum of Integrated Marketing Communication.
A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead for the ‘New Product Introduction’ (NPI) department and from there, moved on to Nokia, working in their R&D team as a Project Manager. After Nokia, she joined Silverstamp UK as their Director of Project Development, which sparked her interest towards the field of marketing. “The company had great products and yet it was unable to sell effectively. That’s where I understood the power of marketing as a key driver for sales”, she exclaims. Also understanding the fact that marketing can be highly impactful in not only increasing brand visibility but communicating the key value proposition, Celina Shi embarked on her marketing career.
Thereafter, she moved on to Huawei technologies as a Marketing Consultant for the Western European region. In between, she also had a short stint at Asos working as a Senior Marketing Consultant. In 2018, she joined OnePlus as the Head of Marketing Operations and was eventually appointed in her current role as the Chief Marketing Officer.
“And now after spending over two decades in the mobile phone industry- having worked across functions such as R&D, go-to-market strategy, Product Management, I was very keen to explore the marketing function and get a wider and deeper understanding of how it directly impacts brand awareness and sales”, she added to her above statement on her journey into marketing.
As the CMO
For over four years, Celina Shi has been an integral part of the OnePlus family, drawn to the brand’s resolute mantra of ‘Never Settle’—a philosophy that deeply resonates with her on a personal level. Recognizing that ‘Never Settle’ is not about attaining perfection, but rather the unyielding pursuit of improvement, Celina embodies this ideology throughout her career, constantly seeking to expand her horizons and embrace diverse roles.
As the Chief Marketing Officer for OnePlus in Europe, Celina spearheads the comprehensive marketing strategy and operations across the continent. Her multifaceted role encompasses a broad range of responsibilities, including marketing and creative strategy, PR and external communication, ecommerce growth initiatives, social and paid media strategies, and region-specific marketing campaigns. With an unwavering focus on driving brand awareness and growth in Europe, Celina orchestrates impactful marketing activities that propel sales and elevate OnePlus’ presence in the market.
In addition to her core responsibilities, Celina’s purview extends to market research, forging strategic brand collaborations, and fostering business development opportunities. Her holistic approach ensures that OnePlus remains at the forefront of innovation and market trends, continuously evolving to meet the needs and aspirations of its discerning customer base.
A Target Audience Whisperer
At the core of OnePlus’ marketing prowess lies a deep comprehension of their target audience—a domain in which Celina Shi excels, diving into the intricate layers of audience analysis, unearthing invaluable insights that shape their campaigns. Celina’s approach is meticulous and thorough, where she immerses herself in a comprehensive study of the audience, unearthing the essence of who they are, their behaviors, content preferences, and sources of influence. She scrutinizes the mobile apps they engage with, unraveling the topics and interests that resonate with them on a profound level.
To remain at the forefront of marketing trends, Celina keeps a finger on the pulse of the industry. Immersing herself in reputable sources such as Digital Marketing magazine, PR Week, and thought-provoking podcasts like ‘the long game,’ she constantly expands her knowledge and adapts her strategies accordingly.
Knowing Celina Shi
Beyond her professional avatar, Celina Shi indulges in a world of exploration and culinary delights. A dedicated traveler, she seeks out new destinations, immersing herself in the vibrant journey of cultures and flavors. As a self-professed foodie, Celina delights in the diverse array of cuisines, eagerly sampling culinary treasures wherever she ventures. Her wanderlust is accompanied by a love for wine, with St. Emilion holding a special place in her heart as a favored varietal.
While her personal pursuits enrich her life, Celina’s most cherished role is that of a devoted mother to her two young children. She cherishes the precious moments spent with them, embracing the joys and challenges of parenthood.
Company
OnePlus
Management
Celina Shi
Chief Marketing Officer
Description
OnePlus was founded by Pete Lau and Carl Pei on 16 December 2013 to develop a high-end flagship smartphone running Cyanogen OS that would come to be known as the OnePlus One. OnePlus would continue to release phones throughout the 2010s and 2020s. OnePlus is still actively producing affordably priced phones.
Read Magazine
View more profiles
Over the past two decades, Mónica has steadily advanced through various positions within the supply chain field.
Paul is the executive sponsor for the Customer Operations department, where, together with the team.
Her current focus lies in mentorship, alongside her passion for strategizing and business development.
Noëlle Demole's perseverance and dedication to bringing about social change are shown by her path to founding EGIDAYS.
Michelle Fiegehen, an Australian senior director currently based in the Philippines, leads and develops Yempo’s operations.
As the Global Communications Director at Kushki, Eva oversees all internal and external communications
Cindy Eggleton values relationships deeply, dedicating much of her time to friends and family. She has a passion for art and unique local businesses..
Complete Framing Solutions stands out from the competition due to its comprehensive approach to construction.
Sally Estlin embraces a powerful mantra guiding her through life's ebbs and flows: Let go, Step up, and Be more.
Tara Home Consulting distinguishes itself by not only advising on what needs to be done or which software to buy but by deeply integrating into the client's company.
Rick also believes that successful collaboration entails active engagement, empathy, accountability and a readiness to work towards common objectives.
In his role as CFO of Purple Brand, Jonathan Melegrito leads both the Finance and People & Culture teams
Beyond his professional pursuits, Jesse's passion for speed and racing defined much of his youth.
Jack Sharp oversees every aspect of Progressive Screens, from product design to nurturing the company culture.
Burns Virtual Psychological Solutions prioritizes a meticulous approach with each patient, emphasizing quality over quantity.
Earth Retention captured Malia's attention due to the opportunity to address real challenges and implement meaningful changes within the company.
Grace's involvement in implementation projects for strategic clients sparked her interest in the "Field Organization," where she ...
Carina and her staff are essential components of a worldwide family, having joined Hosts Global with pride.
Angela Cherry firmly believes that as long as one is alive, there are endless opportunities for learning and self-improvement.
Beyond her professional avatar as a Boss Woman, Margot is a hardcore pleasure seeker at heart. Anything which guides her away from the mundane way of life,
Valerie Berthereaux feels incredibly fortunate to have a loving and supportive family and friends. Her two children bring her immense pride,
Balancing her personal life with her role as a transformative coach, Jennifer practices what she teaches. She remains true to her values, recognizing the essential.
Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing.
Committed to both personal and professional development, Paula prioritizes continuous learning to enhance her performance and capabilities.
With a steadfast vision for advancing along this path, Winnie sought counsel from seasoned entrepreneurs.
Renée Dobos has a profound personal connection with the transformative power of education.
From a young age, Christine McGuire drew inspiration from her parents' strong work ethic.
Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm,
In his daily pursuit, James focuses on incremental success, acknowledging that small achievements compound over time.
Frank and his team’s philosophy is to treat the rest of the organization as their clients, and themselves as a key service provider to the company.
At Doppelmayr, Daniela Guerrero has emerged as a trailblazer in this movement.
As a young cross-country skier, Viktoria traveled extensively during weekends for competitions across Finland.
Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five.
Ms. van Teeffelen's early years were truly remarkable, marked by her upbringing as an expatriate child.
Nicole Mauthe was born in November 1978 in a small village in Bavaria, Germany, as the daughter of a carpenter and a technical draughtswoman.
Born and raised in Vienna, Austria, Nicole Lehrer's upbringing already shaped her groundwork for her future mission.
Born in Little Rock, Arkansas, Amber entered the world to a courageous teenage mother who believed that entrusting her child to a more prepared family was the best course of action.
Amidst the vast digital highways of submarine cables, a standout luminary emerges in the exciting world of modern telecommunications.
Persuaded by her experience, Laurel Sim decided to partner with Taleo during a crucial point in her career.
The expertise and guidance of CTOs are vital for companies as they navigate the complexities of the modern digital era.
Luke Marchant stated that his love of technology was sparked at a young age while reflecting on his journey.
Caio Almeida, a pioneer in the field of creative technology, serves as the Chief Technology Officer of OPTO CREATIVE LAB INC.
Tristan McKinney envisions a future for Sofi Exploration that encompasses relentless growth and adaptability.
Being that person who was always interested in sports since his early years, Mike Edwards was appointed as a red shirt for his University Basketball team.
In his role as COO, Kevin has been involved in various aspects, from overseeing expansions into new territories to crafting employee benefit plans.
Dominic Haas leads a youthful and dynamic team at Legacy Network, setting the tone for a culture steeped in growth and entrepreneurial mindset right from inception.
The crucial role played by specialty pharmacy has never been more evident in a time of unheard medical discoveries.
In recent years, there has been an incredible growth in the number of high-quality real estate firms operating worldwide.
During her tenure at the Firm, Ana has assumed diverse roles, finding particular fulfillment through her active participation.
Ana O. Ramirez has vital direct knowledge of the particular requirements of Rhisco’s target market.
As the Director Principal Alison ensures that the workspace is a testament to their ...
Beyond her work at Bonjour et co., Alexandra Kemp leads a social and active lifestyle.
Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization.
Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days.
Under Gert J. Roselt’s leadership, Probe Integrated Mining Technologies has successfully built a dynamic team and a robust network.
Technology offers limitless prospects for Daniel Pizon, a tech fanatic driven by an insatiable quest for innovation and progress.
Scott Berry assumes responsibility for overseeing the agency's service offerings and pricing strategies.
Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear.
In his marketing strategy, Ori Matarasso places a strong emphasis on executing campaigns at a very specialized level.
Lars feels incredibly privileged to be a member of a remarkably prosperous company that has experienced extraordinary achievements in recent times
As the CMO of RSA-Cannabis, Dylan Mulders has positioned the company as a Registered Financial Service Provider catering to the cannabis industry in Africa and soon globally.
Benedikt Grass, who holds the position of Chief Marketing Officer (CMO) at PassportCard Deutschland GmbH.
A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead.
Allan can easily be described as a serial entrepreneur, constantly devising novel solutions to various problems
Alexander Koenig started his career as a consultant at the Boston Consulting Group (BCG) and McKinsey & Co.
As the Managing Director, Mr. McKenna sees himself as a coach who motivates and inspires others.
Prudence Masako faced numerous challenges during her career, but two stood out.
As a co-founder, Ms. Lauren’s main objectives include staying abreast of the latest developments and trends in the education industry.
As a young adult fresh out of college, Kathi Klawitter was eager but unsure of her path.
Anna-Maria Hoffmann oversees the company's efforts to satisfy the mass of orders despite the exclusive and restrictive distribution of the luxury industry.
As a female leader and the CEO of censhare, Esther Donatz believes in creating an environment where all women have the opportunity to succeed.
Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals.
Yeliz Kalafat's leadership in financial management has been instrumental in driving the company's growth and success.
As the Group CFO for the NIRAS Group, Ms. Christensen is tasked with overseeing the group support functions.
Nicolas Dupont ensures that all the lodges and activities in Vaolo’s inventory have undergone a rigorous 15-point evaluation process
As the Chief Financial Officer, one of Lee’s primary responsibilities is to oversee OnlyFans vast payments network and manage its financial risk exposures.
Henriksson has been with Eton Shirts since 2019 and has been instrumental in leading the brand's financial strategy
As CFO, Couture has been instrumental in overseeing the financial operations of the company, implementing cost-saving measures, and driving profitable growth.
Nadir Causholli has distinguished himself as a dynamic and forward-thinking leader, propelling CFO Pharma to new heights of excellence.
As the CEO of Aparavi Software, Gregor Bieler is leading the company towards change by emphasizing the importance of data management in today's business landscape.
Making remarkable contributions to the software industry, today women leaders are managing some of the most innovative and successful software companies .......
Dr. Eric Leire, the CEO of Genflow Biosciences, is one such leader. He dedicates himself to the development of novel gene-based therapeutics
Vladimir Stulančák venture into this field started in the year 2009, when he was looking for a change from the automotive industry, where he had served for a good amount of time.
Just like any other entrepreneur, for Chris - starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life.
Richard Sarti heads the operations at NODES as the CEO, who is known for his quick yet effective decisions
Dr. Marine Hadengue grew up in the Caribbean Islands and spent more than 15 years residing in Canada and the United States before relocating to the South of France.
A leader in the field of software development should possess a diverse range of skills and qualities to stay ahead in the highly competitive market.
Delmar Assis, who as the CEO of DRZ Corporation is converting regular companies to well-performing data-driven companies.
Peter Nagy is focusing on creating outstanding RPG games, which aligns with his long-standing dream of creating immersive fantasy worlds and adventures.
Edwin Elias is the current Chief Executive Officer of Morupule Coal Mine (MCM) - Botswana, which has a rich history of over 40+ years.
The Entrepreneur's Source (TES) has been the sole Career Ownership Coaching organization for more than 38 years, offering education,
Professor Petro Terblanche has a successful track record in the strategic and operational management of technology intensive organizations.
Martha Shwartz is a founding partner of Martha Shwartz Partners (MSP), a leading international design practice whose work focuses on regenerating,
