Frank Huang
Frank Huang
From Vision to Execution
In the competitive world of financial services, effective marketing strategies play a crucial role for companies like Genesis Wealth Management Corp. They help raise awareness about their services, build trust with potential clients, and establish a strong brand presence. These companies can set themselves apart by showcasing their expertise, highlighting their unique value proposition, and demonstrating a commitment to client satisfaction. Frank Huang, the Chief Marketing Officer of Genesis Wealth Management, serves as an excellent example of how marketing expertise drives business success. With his deep understanding of the industry and market dynamics, Frank Huang leads strategic marketing initiatives that effectively communicate the company’s offerings, all his efforts are towards cultivating strong client relationships and driving growth.
From the Scratch
Frank Huang has been a valued member of Genesis Wealth Management since 2020. Before joining Genesis, he served as the Vice President responsible for marketing at a renowned real estate development firm. Frank was drawn to Genesis due to their unwavering commitment to wealth management, coupled with strong performance and investment returns, recognizing its significance as an essential requirement in today’s world.
One factor that immediately caught Frank’s attention was Genesis’s specialization in the thriving logistics warehousing sector of the commercial real estate industry. The company’s expertise in this particular field fascinated him. “Despite being a relatively young company, Genesis is one of the few professional and compliant investment institutions in Canada. They bring over 30 years of experience in large institutional investments and have a team of dedicated professionals who are trusted and knowledgeable”, Frank Huang shared. “The company’s professionalism, credibility, and vibrant team were additional factors that attracted me to join Genesis Wealth Management”, he continued.
As the CMO
As the CMO of Genesis Wealth Management, Frank Huang’s primary responsibility involves developing elaborate and comprehensive marketing strategies aimed at establishing a strong brand presence while effectively attracting clients and fostering business growth based on the regulations and compliances of the Canadian Securities Administrators.
Frank, a man with numerous skills and expertise, is also responsible for a wide range of tasks. Firstly, he conducts thorough market research and identifies target audiences to create impactful marketing campaigns. And, Frank oversees brand management to ensure consistent messaging, visual identity, and brand positioning across all marketing channels. And also ensure that all marketing activities and materials strictly comply with the regulations of the Canadian Securities Regulatory Commission. In line with the demands of today’s digital era, he also leads the efforts in digital marketing by utilizing various channels such as website optimization, SEO, SEM, social media marketing, email marketing, and content marketing. These strategies enable him to generate leads effectively engage prospects and nurture client relationships.
Moreover, he is the one responsible for running successful advertising campaigns and promotional activities, collaborating with external agencies, managing budgets, and evaluating campaign effectiveness to raise brand awareness and attract potential clients. All in all, as the CMO, Frank provides leadership, guidance, and mentorship to the marketing team, fostering a creative and results-driven work environment.
Results that Speak, Efforts that Define
When we approached Frank and asked him to share some of the marketing strategies he personally spearheaded at Genesis Wealth Management, he enthusiastically opened up about the initiatives close to his heart. “Targeted digital marketing campaigns have been a cornerstone of our strategy at Genesis Wealth Management,” Frank Huang emphasized. “We’ve harnessed the power of digital channels, including social media marketing, search engine marketing, and email marketing, to effectively connect with our intended audience. Through data-driven targeting, personalized messaging, and captivating creatives, we’ve achieved remarkable results. Our efforts have led to the generation of qualified leads and a substantial increase in brand awareness among our desired client base”, he elaborated.
Also talking about another marketing technique which he personally implemented, which resulted in good results, Frank spoke about how Genesis as part of their strategic approach, has prioritized thought leadership content to establish their position as an industry leader and cultivate trust among potential clients. With a focus on providing valuable insights and education, Frank ensured that the company developed only thought-provoking content, informative blogs, whitepapers, and engaging webinars. “By consistently sharing this valuable content, Genesis Wealth Management has successfully positioned themselves as a trusted resource for financial advice and solutions, further solidifying their reputation and expertise in the industry”, Frank concluded.
Going Down the Line
As the marketing head at Genesis Wealth Management, Frank’s primary focus in the coming years is centered around three key objectives, namely to drive growth, strengthen brand positioning, and deliver exceptional client experiences. Frank is sure that these priorities will guide the company’s marketing strategies and initiatives, in turn, providing unparalleled experiences that exceed client expectations.
Additionally, staying in complete sync with the world outside, Frank is also looking forward to leveraging emerging marketing trends and technologies, by utilizing AI and ML while creating marketing strategies. As he believes that both AI and ML offer valuable insights and automation capabilities, and post understanding of customer behavior patterns and predicting trends, Frank is sure that Genesis can optimize their marketing strategies, identify opportunities, and deliver more targeted and effective campaigns.
Knowing Frank Huang
Carrying forward more than a decade’s worth of experience on his shoulders, Frank Huang brings a wealth of knowledge to his role as Chief Marketing Officer (CMO) at Genesis Wealth Management. His expertise spans print, radio, television, and digital media, and he is a proud recipient of the prestigious Jack Webster Awards for excellence in Canadian journalism.
On an academic level, Frank holds an MBA, which proved to be an important part of his life, transforming the way he thinks, while also honing his critical thinking capabilities and his problem-solving skills. These capabilities have empowered Frank to tackle complex business challenges with confidence and deliver innovative solutions. In addition to the MBA, Frank has also completed a specialized course and obtained a certificate in exempt market proficiency. This course and certification have had a significant impact on his approach as a Chief Marketing Officer (CMO).
Company
Genesis Wealth Management Corp.
Management
Frank Huang
Chief Marketing Officer
Description
Genesis Wealth Management is a registered Exempt Market Dealer with BC Securities Commission (NRD:64570)，We strive to bring positive value and influence to our clients and communities we served. We are proudly a member of PCMA(Private Capital Markets Association of Canada).
Read Magazine
View more profiles
Over the past two decades, Mónica has steadily advanced through various positions within the supply chain field.
Paul is the executive sponsor for the Customer Operations department, where, together with the team.
Her current focus lies in mentorship, alongside her passion for strategizing and business development.
Noëlle Demole's perseverance and dedication to bringing about social change are shown by her path to founding EGIDAYS.
Michelle Fiegehen, an Australian senior director currently based in the Philippines, leads and develops Yempo’s operations.
As the Global Communications Director at Kushki, Eva oversees all internal and external communications
Cindy Eggleton values relationships deeply, dedicating much of her time to friends and family. She has a passion for art and unique local businesses..
Complete Framing Solutions stands out from the competition due to its comprehensive approach to construction.
Sally Estlin embraces a powerful mantra guiding her through life's ebbs and flows: Let go, Step up, and Be more.
Tara Home Consulting distinguishes itself by not only advising on what needs to be done or which software to buy but by deeply integrating into the client's company.
Rick also believes that successful collaboration entails active engagement, empathy, accountability and a readiness to work towards common objectives.
In his role as CFO of Purple Brand, Jonathan Melegrito leads both the Finance and People & Culture teams
Beyond his professional pursuits, Jesse's passion for speed and racing defined much of his youth.
Jack Sharp oversees every aspect of Progressive Screens, from product design to nurturing the company culture.
Burns Virtual Psychological Solutions prioritizes a meticulous approach with each patient, emphasizing quality over quantity.
Earth Retention captured Malia's attention due to the opportunity to address real challenges and implement meaningful changes within the company.
Grace's involvement in implementation projects for strategic clients sparked her interest in the "Field Organization," where she ...
Carina and her staff are essential components of a worldwide family, having joined Hosts Global with pride.
Angela Cherry firmly believes that as long as one is alive, there are endless opportunities for learning and self-improvement.
Beyond her professional avatar as a Boss Woman, Margot is a hardcore pleasure seeker at heart. Anything which guides her away from the mundane way of life,
Valerie Berthereaux feels incredibly fortunate to have a loving and supportive family and friends. Her two children bring her immense pride,
Balancing her personal life with her role as a transformative coach, Jennifer practices what she teaches. She remains true to her values, recognizing the essential.
Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing.
Committed to both personal and professional development, Paula prioritizes continuous learning to enhance her performance and capabilities.
With a steadfast vision for advancing along this path, Winnie sought counsel from seasoned entrepreneurs.
Renée Dobos has a profound personal connection with the transformative power of education.
From a young age, Christine McGuire drew inspiration from her parents' strong work ethic.
Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm,
In his daily pursuit, James focuses on incremental success, acknowledging that small achievements compound over time.
Frank and his team’s philosophy is to treat the rest of the organization as their clients, and themselves as a key service provider to the company.
At Doppelmayr, Daniela Guerrero has emerged as a trailblazer in this movement.
As a young cross-country skier, Viktoria traveled extensively during weekends for competitions across Finland.
Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five.
Ms. van Teeffelen's early years were truly remarkable, marked by her upbringing as an expatriate child.
Nicole Mauthe was born in November 1978 in a small village in Bavaria, Germany, as the daughter of a carpenter and a technical draughtswoman.
Born and raised in Vienna, Austria, Nicole Lehrer's upbringing already shaped her groundwork for her future mission.
Born in Little Rock, Arkansas, Amber entered the world to a courageous teenage mother who believed that entrusting her child to a more prepared family was the best course of action.
Amidst the vast digital highways of submarine cables, a standout luminary emerges in the exciting world of modern telecommunications.
Persuaded by her experience, Laurel Sim decided to partner with Taleo during a crucial point in her career.
The expertise and guidance of CTOs are vital for companies as they navigate the complexities of the modern digital era.
Luke Marchant stated that his love of technology was sparked at a young age while reflecting on his journey.
Caio Almeida, a pioneer in the field of creative technology, serves as the Chief Technology Officer of OPTO CREATIVE LAB INC.
Tristan McKinney envisions a future for Sofi Exploration that encompasses relentless growth and adaptability.
Being that person who was always interested in sports since his early years, Mike Edwards was appointed as a red shirt for his University Basketball team.
In his role as COO, Kevin has been involved in various aspects, from overseeing expansions into new territories to crafting employee benefit plans.
Dominic Haas leads a youthful and dynamic team at Legacy Network, setting the tone for a culture steeped in growth and entrepreneurial mindset right from inception.
The crucial role played by specialty pharmacy has never been more evident in a time of unheard medical discoveries.
In recent years, there has been an incredible growth in the number of high-quality real estate firms operating worldwide.
During her tenure at the Firm, Ana has assumed diverse roles, finding particular fulfillment through her active participation.
Ana O. Ramirez has vital direct knowledge of the particular requirements of Rhisco’s target market.
As the Director Principal Alison ensures that the workspace is a testament to their ...
Beyond her work at Bonjour et co., Alexandra Kemp leads a social and active lifestyle.
Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization.
Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days.
Under Gert J. Roselt’s leadership, Probe Integrated Mining Technologies has successfully built a dynamic team and a robust network.
Technology offers limitless prospects for Daniel Pizon, a tech fanatic driven by an insatiable quest for innovation and progress.
Scott Berry assumes responsibility for overseeing the agency's service offerings and pricing strategies.
Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear.
In his marketing strategy, Ori Matarasso places a strong emphasis on executing campaigns at a very specialized level.
Lars feels incredibly privileged to be a member of a remarkably prosperous company that has experienced extraordinary achievements in recent times
Benedikt Grass, who holds the position of Chief Marketing Officer (CMO) at PassportCard Deutschland GmbH.
A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead.
Allan can easily be described as a serial entrepreneur, constantly devising novel solutions to various problems
Alexander Koenig started his career as a consultant at the Boston Consulting Group (BCG) and McKinsey & Co.
As the Managing Director, Mr. McKenna sees himself as a coach who motivates and inspires others.
Prudence Masako faced numerous challenges during her career, but two stood out.
As a co-founder, Ms. Lauren’s main objectives include staying abreast of the latest developments and trends in the education industry.
As a young adult fresh out of college, Kathi Klawitter was eager but unsure of her path.
Anna-Maria Hoffmann oversees the company's efforts to satisfy the mass of orders despite the exclusive and restrictive distribution of the luxury industry.
As a female leader and the CEO of censhare, Esther Donatz believes in creating an environment where all women have the opportunity to succeed.
Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals.
Yeliz Kalafat's leadership in financial management has been instrumental in driving the company's growth and success.
As the Group CFO for the NIRAS Group, Ms. Christensen is tasked with overseeing the group support functions.
Nicolas Dupont ensures that all the lodges and activities in Vaolo’s inventory have undergone a rigorous 15-point evaluation process
As the Chief Financial Officer, one of Lee’s primary responsibilities is to oversee OnlyFans vast payments network and manage its financial risk exposures.
Henriksson has been with Eton Shirts since 2019 and has been instrumental in leading the brand's financial strategy
As CFO, Couture has been instrumental in overseeing the financial operations of the company, implementing cost-saving measures, and driving profitable growth.
Nadir Causholli has distinguished himself as a dynamic and forward-thinking leader, propelling CFO Pharma to new heights of excellence.
As the CEO of Aparavi Software, Gregor Bieler is leading the company towards change by emphasizing the importance of data management in today's business landscape.
Making remarkable contributions to the software industry, today women leaders are managing some of the most innovative and successful software companies .......
Dr. Eric Leire, the CEO of Genflow Biosciences, is one such leader. He dedicates himself to the development of novel gene-based therapeutics
Vladimir Stulančák venture into this field started in the year 2009, when he was looking for a change from the automotive industry, where he had served for a good amount of time.
Just like any other entrepreneur, for Chris - starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life.
Richard Sarti heads the operations at NODES as the CEO, who is known for his quick yet effective decisions
Dr. Marine Hadengue grew up in the Caribbean Islands and spent more than 15 years residing in Canada and the United States before relocating to the South of France.
A leader in the field of software development should possess a diverse range of skills and qualities to stay ahead in the highly competitive market.
Delmar Assis, who as the CEO of DRZ Corporation is converting regular companies to well-performing data-driven companies.
Peter Nagy is focusing on creating outstanding RPG games, which aligns with his long-standing dream of creating immersive fantasy worlds and adventures.
Edwin Elias is the current Chief Executive Officer of Morupule Coal Mine (MCM) - Botswana, which has a rich history of over 40+ years.
The Entrepreneur's Source (TES) has been the sole Career Ownership Coaching organization for more than 38 years, offering education,
Professor Petro Terblanche has a successful track record in the strategic and operational management of technology intensive organizations.
Martha Shwartz is a founding partner of Martha Shwartz Partners (MSP), a leading international design practice whose work focuses on regenerating,
As the current Vice President and an Executive Board Member of UDN Group, Ms. Cynthia Huang has earned a name for herself as a manager
