Patricia Berrocal
Patricia Berrocal
Founder & MD, ChicRoom Properties Barcelona
In an era marked by the pursuit of gender equality, women are increasingly making strides as all-rounders across various industries, breaking traditional barriers and excelling in diverse roles. This trend is evident even in companies like ChicRoom Properties, a renowned player in the international real estate and property rentals sector.
ChicRoom Properties stands out for its commitment to offering unparalleled quality in apartments, particularly in the heart of Barcelona and other Mediterranean destinations. What makes this achievement even more remarkable is the leadership of trailblazers like Patricia Berrocal, the Founder and Managing Director of ChicRoom Properties. Patricia, an expert in the real estate sector with a specialization in luxury properties, has played a pivotal role in maximizing the profitability of real estate products. Her journey began with the establishment of ChicRoom Barcelona in 2006, a real estate agency focused on tourist and holiday accommodations. These properties not only embody high quality but also encompass all the services expected from a premium hotel.
Patricia Berrocal’s visionary leadership underscores the capacity of women to excel in traditionally male-dominated fields, proving that gender is no barrier to success. As an influential figure in the real estate sector, her dedication to elevating the standards of luxury properties has not only shaped ChicRoom Properties but also serves as an inspiration.
Navigating Real Estate with Entrepreneurial Spirit and Global Insight
Born in Madrid, Spain, Patricia Berrocal grew up in an enterprising family with deeply ingrained values emphasizing work, excellence, respect, effort, and honesty. Her academic journey laid the foundation for her professional development and eventual career in real estate.
However, Patricia attributes her entry into the real estate sector more to the various situations and experiences she encountered across different branches of the industry than to her academic background. Each of these experiences provided her with the necessary expertise and insights that would later inspire her to establish her own company, ChicRoom.
Her inspiration to delve into real estate was cultivated over the years through extensive travel to numerous countries. During these journeys, Patricia keenly observed and identified what she perceived as a fundamental yet exclusive need for exceptional properties in Barcelona. This realization became the driving force behind the creation of ChicRoom, a company that stands as a testament to Patricia Berrocal’s entrepreneurial spirit and commitment to providing high-quality real estate solutions.
Crafting Excellence
It was the year 2006, when ChicRoom emerged with the vision of crafting exclusive properties, offering hotel-like services coupled with enhanced privacy and personalized attention for each client. The company’s inception involved the acquisition of a modest five properties in a building overlooking Barcelona’s iconic La SagradaFamilia. The initial challenge was to expand the portfolio to 10 properties within a year. However, the rapid growth exceeded expectations, managing 150 properties for tourist use within just two years, spearheaded primarily by Patricia Berrocal.
Patricia, as the driving force behind ChicRoom, assumed various roles within the company. Presently, she oversees all departments and plays a pivotal role in decision-making processes related to partnerships and client relationships. Despite referencing the team in the plural, the early growth of ChicRoom was largely orchestrated by Patricia herself.
As a leader, Patricia leads by example, emphasizing the importance of being admired and valued by the team. She actively engages with the team on a daily basis, involving herself in the operational aspects to maintain a hands-on approach, foster enthusiasm, and instill confidence. Celebrating achievements is a hallmark at ChicRoom, and Patricia takes pride in establishing the sales department four years after the company’s inception. This strategic move significantly propelled ChicRoom’s market growth, establishing it as one of the most professional real estate companies in Barcelona.
One of Patricia’s notable accomplishments is the comprehensive management of assets, allowing investors interested in Barcelona to not only purchase properties through ChicRoom but also delegate the integral management to maximize benefits in conventional rental or tourist use scenarios.
Expanding Horizons
ChicRoom, under Patricia Berrocal’s leadership, is currently focusing on the expansion of its coliving department, with the initiation of the first project in 2023 proving to be a success. The company aims to sustain this momentum and continue its coliving department’s growth throughout 2024. Additionally, ChicRoom is strategically investing in land in Indonesia for the construction of new homes catering to tourist use.
As the real estate landscape undergoes continuous evolution, Patricia anticipates changes and positions ChicRoom to adapt effectively. The anticipated lower interest rates in 2024 and increased investment possibilities are seen as advantageous for ChicRoom’s operations. However, existing housing laws in Spain impose limitations on certain investor actions, prompting the need to explore alternative options that ensure maximum profitability.
Patricia Berrocal acknowledges the ever-changing nature of the real estate market and emphasizes ChicRoom’s adaptability to navigate such shifts successfully. Recognizing the importance of personal growth alongside professional development, Patricia places a high value on professional ethics and humility.
Knowing Patricia Berrocal
Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing. Her day typically begins at 7 am with warm lemon water and matcha tea, followed by a 15-minute yoga session and a brief meditation, expressing gratitude for the positive aspects of life. Commencing work around 9 am, Patricia prioritizes crucial tasks in the initial two hours and the subsequent two hours, aiming to conclude work by 18:00 to allocate time for leisure and daily 30-minute workouts.
Life, for Patricia, is an ongoing challenge, with each experience, both personal and professional, contributing to her growth. Embracing lessons from setbacks, she believes that her most valuable learnings have arisen from challenges. Personally content, Patricia’s fulfillment lies in cherishing her family, time, and the present moment.
Professionally, Patricia looks forward to the success of ChicRoom’songoing projects and aspires to establish the brand as a reference in Indonesia. Her aspirations reflect a harmonious blend of personal contentment and professional achievements.
Company
Chic Room Barcelona
Management
Patricia Berrocal
Founder & MD
Description
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