Lorri Haines
Lorri Haines
There has never been a greater urgent need for creative companies with a focus on wellbeing and mental health than there is in the fast-paced, globally linked world of today. The difficulties of contemporary living, along with rising mental health issue awareness, have highlighted the significance of readily available and efficient remedies. This is where startups like Shoorah step in, offering a fresh approach to addressing these critical needs.
The way we travel through our daily lives is about to change because of the groundbreaking London-based well-being and mental health digital business Shoorah. The organization, led by its forward-thinking CEO Lorri Haines, is at the vanguard of change, leveraging cutting-edge technology and working with international specialists to build a strong foundation. Shoorah seeks to transform the landscape of wellness by promising to bring these solutions right into users’ hands.
The Journey called Shoorah
Lorri Haines and his partner Ferne McCann have devoted the last 18 months to the creation of Shoorah, culminating in the official launch of the app in May 2023. At this early stage, Lorri takes immense pride in his role as CEO and the strides that Shoorah has already taken. His responsibilities encompass steering the overall vision and strategic trajectory of the business. He maintains a close collaboration with the tech support team, channeling efforts into the continuous evolution of the app through novel tools and enhancements. In the dynamic realm of the industry, Lorri’s aspiration transcends mere adaptation; he is resolute in his ambition for Shoorah to lead the way forward.
The customer’s perspective occupies a paramount position in Lorri’s leadership philosophy. Guided by this principle, Lorri perpetually seeks opportunities to assimilate broader advancements, employing them to refine the business and augment its offerings. In this endeavor, Ferne, as COO, operates in close harmony with the creative team. His focus encompasses the brand’s visual identity and the seamless delivery of in-app content. Both Lorri and Ferne have traversed various businesses in the past, each catering to specific needs. The catalyst for Shoorah’s inception was the shared aspiration to consolidate these diverse facets into a singular, comprehensive platform.
Central to their mission is the endeavor to facilitate the integration of mental health priorities into people’s lives. Within Shoorah’s framework, Lorri and Ferne believe they have aggregated a more extensive arsenal of well-being tools than any other existing wellness app. The distinguishing feature lies in Shoorah’s function as a holistic well-being hub. Prior to its advent, individuals were compelled to navigate disparate apps for distinct tools and functionalities. With Shoorah, Lorri, Ferne, and their team have coalesced these multifarious resources, affording users a unified destination for their well-being.
Shoorah in a Nutshell
Lorri Haines and his partner place technology squarely at the core of Shoorah’s mission. The overarching aim is to craft an app that boasts a user experience characterized by simplicity and convenience, a feat made possible primarily through the strategic utilization of technology. In a forward-looking perspective, Lorri envisions the incorporation of new features driven by AI technology. This future trajectory promises to introduce unparalleled content that stands apart from the offerings of any other wellness application. With a penchant for technology, Lorri’s affinity for innovation serves as an impetus, propelling Lorri’s ceaseless contemplation of Shoorah’s potential within the ever-evolving tech landscape.
At the heart of Shoorah’s arsenal of functionalities lies the pioneering “cleanse” tool. This innovative feature aids individuals in traversing emotional states, thoughts, and circumstances that might impede their progress. The diverse array of offerings extends to encompass meditation activities, breathwork exercises, mindfulness practices, journaling resources, sleep improvement tools, gratitude cultivation, and rituals that collectively facilitate tranquility, stress reduction, habit formation, positivity, and a heightened appreciation of life.
Central to Shoorah’s repertoire are the remarkable “Shoorah pods,” meticulously curated by a cadre of professionals hailing from the realm of well-being. These pods offer guidance, actionable advice, and engaging activities, with fresh content introduced on a weekly basis.
Reflecting upon the year’s accomplishments, Lorri underscores the remarkable strides made by the modest-sized team. From the successful launch of the app and the establishment of a robust social media presence to the culmination of a triumphant crowdfunding campaign, the journey has been intense and marked by concerted effort. Yet, this collective dedication underscores a shared commitment to forging something truly exceptional through the medium of Shoorah.
Knowing Lorri Haines
In his personal life, Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days. Amid his professional responsibilities, Lorri also indulges in his passions. Physical fitness takes precedence as he frequents the gym, embracing exercise as a staple of his routine. An unquenchable thirst for knowledge fuels his enthusiasm for learning and self-improvement, a pursuit he wholeheartedly engages in. Equally, cherished moments with friends and family occupy an important space in Lorri’s life beyond the realm of work.
A visionary with expansive aspirations, Lorri’s gaze is firmly fixed on the horizon. His approach to shaping Shoorah’s future is rooted in a profound understanding of customer needs and the manner in which they wish to access essential services. This customer-centric approach serves as the cornerstone from which Shoorah’s grand plans unfurl. Particularly in the context of a mental health-oriented startup like Shoorah, Lorri underscores the necessity for complete immersion. His commitment extends beyond the parameters of business viability; it’s the resonance of a deeper purpose and a broader mission that propels his dedication.
Drawing from a rich history of running ventures spanning technology, real estate, and jewelry industries, Shoorah marks a pivotal departure for Lorri. It’s the first endeavor that truly encapsulates meaning and embodies a purpose-driven mission. An eager anticipation for what lies ahead permeates Lorri’s outlook. The imminent future holds transformative developments that Lorri and his team believe will forever alter the landscape of well-being and mental health support, redefining the very manner in which these critical services are disbursed.
Company
Shoorah Ltd
Management
Lorri Haines
Chief Executive Officer
Description
Shoorah is a fresh and comprehensive wellbeing app that helps you support your mental health and nourish your wellbeing through a range of wellness tools. It’s a place for you to look after YOU.
Read Magazine
View more profiles
Over the past two decades, Mónica has steadily advanced through various positions within the supply chain field.
Paul is the executive sponsor for the Customer Operations department, where, together with the team.
Her current focus lies in mentorship, alongside her passion for strategizing and business development.
Noëlle Demole's perseverance and dedication to bringing about social change are shown by her path to founding EGIDAYS.
Michelle Fiegehen, an Australian senior director currently based in the Philippines, leads and develops Yempo’s operations.
As the Global Communications Director at Kushki, Eva oversees all internal and external communications
Cindy Eggleton values relationships deeply, dedicating much of her time to friends and family. She has a passion for art and unique local businesses..
Complete Framing Solutions stands out from the competition due to its comprehensive approach to construction.
Sally Estlin embraces a powerful mantra guiding her through life's ebbs and flows: Let go, Step up, and Be more.
Tara Home Consulting distinguishes itself by not only advising on what needs to be done or which software to buy but by deeply integrating into the client's company.
Rick also believes that successful collaboration entails active engagement, empathy, accountability and a readiness to work towards common objectives.
In his role as CFO of Purple Brand, Jonathan Melegrito leads both the Finance and People & Culture teams
Beyond his professional pursuits, Jesse's passion for speed and racing defined much of his youth.
Jack Sharp oversees every aspect of Progressive Screens, from product design to nurturing the company culture.
Burns Virtual Psychological Solutions prioritizes a meticulous approach with each patient, emphasizing quality over quantity.
Earth Retention captured Malia's attention due to the opportunity to address real challenges and implement meaningful changes within the company.
Grace's involvement in implementation projects for strategic clients sparked her interest in the "Field Organization," where she ...
Carina and her staff are essential components of a worldwide family, having joined Hosts Global with pride.
Angela Cherry firmly believes that as long as one is alive, there are endless opportunities for learning and self-improvement.
Beyond her professional avatar as a Boss Woman, Margot is a hardcore pleasure seeker at heart. Anything which guides her away from the mundane way of life,
Valerie Berthereaux feels incredibly fortunate to have a loving and supportive family and friends. Her two children bring her immense pride,
Balancing her personal life with her role as a transformative coach, Jennifer practices what she teaches. She remains true to her values, recognizing the essential.
Passionate about healthy living, Patricia Berrocal, an advocate for balanced well-being, finds joy in activities such as sports, yoga, and skiing.
Committed to both personal and professional development, Paula prioritizes continuous learning to enhance her performance and capabilities.
With a steadfast vision for advancing along this path, Winnie sought counsel from seasoned entrepreneurs.
Renée Dobos has a profound personal connection with the transformative power of education.
From a young age, Christine McGuire drew inspiration from her parents' strong work ethic.
Caroline Alan, not hailing from a scientific or medical background but rather from the tech realm,
In his daily pursuit, James focuses on incremental success, acknowledging that small achievements compound over time.
Frank and his team’s philosophy is to treat the rest of the organization as their clients, and themselves as a key service provider to the company.
At Doppelmayr, Daniela Guerrero has emerged as a trailblazer in this movement.
As a young cross-country skier, Viktoria traveled extensively during weekends for competitions across Finland.
Veronica Boh, a Malaysian of Chinese heritage, spent the early years of her life in the UK, Germany, and Taiwan, returning to Malaysia at the age of five.
Ms. van Teeffelen's early years were truly remarkable, marked by her upbringing as an expatriate child.
Nicole Mauthe was born in November 1978 in a small village in Bavaria, Germany, as the daughter of a carpenter and a technical draughtswoman.
Born and raised in Vienna, Austria, Nicole Lehrer's upbringing already shaped her groundwork for her future mission.
Born in Little Rock, Arkansas, Amber entered the world to a courageous teenage mother who believed that entrusting her child to a more prepared family was the best course of action.
Amidst the vast digital highways of submarine cables, a standout luminary emerges in the exciting world of modern telecommunications.
Persuaded by her experience, Laurel Sim decided to partner with Taleo during a crucial point in her career.
The expertise and guidance of CTOs are vital for companies as they navigate the complexities of the modern digital era.
Luke Marchant stated that his love of technology was sparked at a young age while reflecting on his journey.
Caio Almeida, a pioneer in the field of creative technology, serves as the Chief Technology Officer of OPTO CREATIVE LAB INC.
Tristan McKinney envisions a future for Sofi Exploration that encompasses relentless growth and adaptability.
Being that person who was always interested in sports since his early years, Mike Edwards was appointed as a red shirt for his University Basketball team.
In his role as COO, Kevin has been involved in various aspects, from overseeing expansions into new territories to crafting employee benefit plans.
Dominic Haas leads a youthful and dynamic team at Legacy Network, setting the tone for a culture steeped in growth and entrepreneurial mindset right from inception.
The crucial role played by specialty pharmacy has never been more evident in a time of unheard medical discoveries.
In recent years, there has been an incredible growth in the number of high-quality real estate firms operating worldwide.
During her tenure at the Firm, Ana has assumed diverse roles, finding particular fulfillment through her active participation.
Ana O. Ramirez has vital direct knowledge of the particular requirements of Rhisco’s target market.
As the Director Principal Alison ensures that the workspace is a testament to their ...
Beyond her work at Bonjour et co., Alexandra Kemp leads a social and active lifestyle.
Robert SEREC, the CEO and visionary founder of the White Hydrogen Coalition, is in charge of the organization.
Lorri Haines finds himself amidst the bustling dynamics of a new addition to the household—a baby that has added a layer of busyness to his days.
Under Gert J. Roselt’s leadership, Probe Integrated Mining Technologies has successfully built a dynamic team and a robust network.
Technology offers limitless prospects for Daniel Pizon, a tech fanatic driven by an insatiable quest for innovation and progress.
Scott Berry assumes responsibility for overseeing the agency's service offerings and pricing strategies.
Roger Clements, the driving force behind the marketing and strategy function at Matrix, emphasizes that the measure of success for both himself and his team is crystal clear.
In his marketing strategy, Ori Matarasso places a strong emphasis on executing campaigns at a very specialized level.
Lars feels incredibly privileged to be a member of a remarkably prosperous company that has experienced extraordinary achievements in recent times
As the CMO of RSA-Cannabis, Dylan Mulders has positioned the company as a Registered Financial Service Provider catering to the cannabis industry in Africa and soon globally.
Benedikt Grass, who holds the position of Chief Marketing Officer (CMO) at PassportCard Deutschland GmbH.
A Chinese National by origin, Celina Shi has been living in the UK for the past 13 years. She began her career in Motorola as the Team Lead.
Allan can easily be described as a serial entrepreneur, constantly devising novel solutions to various problems
Alexander Koenig started his career as a consultant at the Boston Consulting Group (BCG) and McKinsey & Co.
As the Managing Director, Mr. McKenna sees himself as a coach who motivates and inspires others.
Prudence Masako faced numerous challenges during her career, but two stood out.
As a co-founder, Ms. Lauren’s main objectives include staying abreast of the latest developments and trends in the education industry.
As a young adult fresh out of college, Kathi Klawitter was eager but unsure of her path.
Anna-Maria Hoffmann oversees the company's efforts to satisfy the mass of orders despite the exclusive and restrictive distribution of the luxury industry.
As a female leader and the CEO of censhare, Esther Donatz believes in creating an environment where all women have the opportunity to succeed.
Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals.
Yeliz Kalafat's leadership in financial management has been instrumental in driving the company's growth and success.
As the Group CFO for the NIRAS Group, Ms. Christensen is tasked with overseeing the group support functions.
Nicolas Dupont ensures that all the lodges and activities in Vaolo’s inventory have undergone a rigorous 15-point evaluation process
As the Chief Financial Officer, one of Lee’s primary responsibilities is to oversee OnlyFans vast payments network and manage its financial risk exposures.
Henriksson has been with Eton Shirts since 2019 and has been instrumental in leading the brand's financial strategy
As CFO, Couture has been instrumental in overseeing the financial operations of the company, implementing cost-saving measures, and driving profitable growth.
Nadir Causholli has distinguished himself as a dynamic and forward-thinking leader, propelling CFO Pharma to new heights of excellence.
As the CEO of Aparavi Software, Gregor Bieler is leading the company towards change by emphasizing the importance of data management in today's business landscape.
Making remarkable contributions to the software industry, today women leaders are managing some of the most innovative and successful software companies .......
Dr. Eric Leire, the CEO of Genflow Biosciences, is one such leader. He dedicates himself to the development of novel gene-based therapeutics
Vladimir Stulančák venture into this field started in the year 2009, when he was looking for a change from the automotive industry, where he had served for a good amount of time.
Just like any other entrepreneur, for Chris - starting his very own skincare brand has been both the most fulfilling and nerve-wracking experience of his life.
Richard Sarti heads the operations at NODES as the CEO, who is known for his quick yet effective decisions
Dr. Marine Hadengue grew up in the Caribbean Islands and spent more than 15 years residing in Canada and the United States before relocating to the South of France.
A leader in the field of software development should possess a diverse range of skills and qualities to stay ahead in the highly competitive market.
Delmar Assis, who as the CEO of DRZ Corporation is converting regular companies to well-performing data-driven companies.
Peter Nagy is focusing on creating outstanding RPG games, which aligns with his long-standing dream of creating immersive fantasy worlds and adventures.
Edwin Elias is the current Chief Executive Officer of Morupule Coal Mine (MCM) - Botswana, which has a rich history of over 40+ years.
The Entrepreneur's Source (TES) has been the sole Career Ownership Coaching organization for more than 38 years, offering education,
Professor Petro Terblanche has a successful track record in the strategic and operational management of technology intensive organizations.
Martha Shwartz is a founding partner of Martha Shwartz Partners (MSP), a leading international design practice whose work focuses on regenerating,
